The other alternative is to do a classic smoky eye using matte taupes, blacks and dark browns and then pressing an iridescent lilac – like Charlotte Tilbury’s Hypnotising Pop Shot in Ultraviolet, £25, or a deep purple over the moveable part of the lid.

“Then use a shimmering deep purple or lilac pencil – like the Urban Decay 24/7 Liners – in the water line to bring that pop of colour in. I think that’s my favourite way to do a purple eye, instead of using purple as the crease colour which I think could look dated,” explains Martin.

As far as the make-up on the rest of your face goes, Martin suggests keeping things neutral. “Bright coral shades will really clash with the purples, so instead go for soft neutrals – Laura Mercier Blush Colour Infusion in Chai, £27, is a good option, and a classic lip, whether that’s Armani Lip Power in shade 102 or 104, £33 each, or Kylie Jenner’s Lip Kit in KoKo, £28 – I’m obsessed.”

Purple eyeshadow is having a moment – here’s how to make it work for you