Talking to WWD, Sarah Boyd, managing director of Sephora UK, said she thinks the UK is home to “the most dynamic beauty lover in the world” and of the location, she said: “Westfield London is the perfect environment where you’ve got the mix between mass market and luxury, you can imagine going and spending a whole day there. It really felt like the right place to start.”

As for what the future of Sephora UK holds, we’re hoping it’ll be more successful than its previous attempt (which saw the brand open nine stores between 2000 and 2005, most notably in Bluewater shopping centre, but close down because of competitors) and that there’ll be an array of nationwide shops – but time will tell.

For now, the London Westfield store is set to open on Wednesday 8 March, with the first 300 customers getting a limited edition goodie bag. We’ll meet you there.

Sephora has confirmed the opening date of its first UK bricks-and-mortar store