What is it? Launched in June, Lana & Raye is a vegan haircare brand specially created to nourish curly, coily and kinky textures.
Who’s behind it? Integrated advertising producer Sharma Charles, who came up with the idea after struggling to find clean, gentle products to suit the needs of her and her daughters’ hair textures – with the name itself inspired by their names, Raye and Alana.
Why you’ll love it: “One wash day with Lana & Raye products felt like taking my hair to a wellness retreat,” says Stylist’s features editor Meena Alexander. If that’s not enough of an endorsement, we don’t know what is – especially when it comes to silicone and sulphate-free plant-powered haircare. “We focus on combining superfood extracts with rich oils and butters,” Sharma tells Stylist Loves. “Our products feature active minerals and extracts like kale, quinoa, Irish moss and sea buckthorn to deliver extra love to dry, damaged hair, while also maintaining healthy, nourished hair.” The range consists of the Tropics Deep Conditioner (£18), Seed & Berry Hair and Scalp Oil (£16) and Super Greens Leave-in Conditioner (£17) – which happens to be both Sharma and Meena’s favourite. As Meena says, “After years of being pretty hard on my hair, constantly applying heat and manipulating it into tight styles, these are exactly the kind, gentle and nourishing products I want right now.” From £16, lanaandraye.com