With summer on the horizon, now’s the perfect time to get experimental with a new look, and what better way than to try out a fresh hair colour in salon? 

There’s no need to sacrifice your hair health in favour of a shade upgrade either, as L’Oréal Professionnel’s new in-salon Metal Detox treatment boosts shine, and protects from breakage up to 87%* when you colour in salon. 

It also protects your hair against the effects of metal damage**. Did you know that with wash after wash, metal present in water can get inside your hair and can cause breakage and colour fade? Analysis shows that 64%*** of women in London have excess levels of metal in their water, so most of us are currently feeling the effects without even realising it.

Fortunately, L’Oréal Professionnel’s revolutionary new professional treatment contains a patented technology concentrated in Glicoamine, an active ingredient small enough to trap and neutralise metal inside hair.

The full treatment is exclusive to in-salon use, but there’s also an at-home care routine available for hair that’s suffered less damage, so you can pick the approach that suits you best. It’s already been tested (and loved) by thousands of hairdressers across the globe, so you know you’re in expert hands. 

Time to bring back good hair days, without compromising on hair health.

* Combing test. Pre-treatment, shampoo and masque vs classic shampoo on bleached hair

** Excess copper

*** Source: L’Oréal analysis on worldwide collected strands vivo analytical results (BR 217, FR 176, USA 149, CN 143, RU 138, GER 130, UK 108, IND 92, SA 29)