Any skincare fan worth their salt will have heard all about the collagen-boosting properties of retinol, but one ingredient that might have flown under your radar is Protinol™. Discovered by skincare experts Avon for use in their pioneering Anew Renewal Power Serum, it has the benefit of restoring both collagen 1 and collagen 3 to your body*, a unique development for a topical product.
Not familiar with collagen 3? Also known as “baby collagen” due to its presence in infants’ skin, it provides a framework for collagen 1 to bind to, allowing the latter to perform more effectively. The Anew Renewal Power Serum works to restore the collagen ratio you enjoyed as a child, delivering seven powerful benefits in seven days**, including smoother, stronger and more radiant skin.