What is it? Launched in March, SwearBy Skin is a modern beauty brand making LED skincare affordable and accessible to all.
Who’s behind it? British TV executive Shenae Rae, 33, who was inspired to launch the business after moving to Los Angeles. “LA is a major destination for non-invasive skin treatments,” she says. “[It] opened my eyes to revolutionary beauty brands that catered to all skin types and tones.” Feeling frustrated by the lack of options for darker skin tones in the UK, Rae decided to take action, launching SwearBy Skin at the start of the pandemic.
Why you’ll love it: By now, you’ve probably seen plenty of influencers wearing LED (light-emitting diode) masks on Instagram: they deploy varying wavelengths of light, not including harmful ultraviolet rays, to address a range of skincare concerns. Salon treatments can be expensive, but SwearBy Skin’s reusable LookLit LED mask comes in at under £100, and is designed to tackle everything from acne to hyperpigmentation. Simply pop it on for 10-minute sessions a few times a week. “I’ve been wanting to get on the LED mask bandwagon for some time now and while I haven’t had long enough to fully test its results, I love how streamlined this wireless version is,” says Stylist’s beauty director Shannon Peter. “It’s light as a feather, doesn’t pinch the nose or temples and you can actually see through it without squinting, making it easy to use while watching Netflix.” £75, swearbyskin.com