If you’ve been anywhere near beauty TikTok recently, you’ll have seen a whole wave of skincare videos touting the use of high-concentration ingredients like retinol, Vitamin C and AHAs. But while those videos have been racking up views left, right and centre, what you might not have realised is that using those harsher techniques can have some nasty side-effects on more sensitive skin, from irritation to allergic reactions.
That’s why Skin Proud’s range of skincare products uses optimum concentrations of active ingredients, combined with gentle but powerful natural extracts that are suitable for all skin types, including sensitive skin. Whether you need to inject targeted moisture or control excess oil, you can expect to see tangible results without upsetting your skin’s microbiome.
Products are 100% vegan and cruelty-free, with affordable pricing across the range, so you can feel confident about the skin you’re in, without compromising on sustainability. Not only that, but you’ll never see the brand using any re-touched imagery, because natural skin is skin worth celebrating. There’s currently a 3-for-2 offer running on the range at Boots, so read on to discover our six favourite hero products, or hit the button to explore the range in full.