If you’ve worked your way through the entire toiletries aisle in your local pharmacy in pursuit of the perfect everyday shampoo and conditioner, you’ll know it’s not easy to find affordable, salon-quality hair products. But since it was founded by entrepreneur Jaimee Lupton in 2018, cult New Zealand brand Monday Haircare has become a bestseller thanks to its glorious gardenia scent, shelfie-worthy packaging and vegan, paraben- and cruelty-free formulas – and now it’s just landed in the UK.
The surprisingly reasonably-priced collection features four types of shampoo and conditioner (gentle, moisture, smooth and volume), which can be mixed and matched according to your specific hair needs. “I went for the smooth shampoo and conditioner, which are infused with vitamin E and ethically-sourced shea butter,” says Stylist’s senior beauty writer Hanna Ibraheem. “After a few washes, my hair genuinely feels softer and a lot healthier – and when I’m done, the bottles are 100% recyclable.” After selling seven bottles every minute when it launched in the US earlier this year, we predict Monday will become a shower staple this side of the Atlantic, too. From £4 for 345ml, available at Beauty Bay and Tesco