You most probably got the notice if you’re a fashion lover. You know the one that heralded the return of BDE (that’s Big Denim Energy, to you and I?) If not, well then let us refresh your memory.

While sales of denim took a nosedive thanks to the pandemic – according to research conducted by market research firm NPD Group from last summer, denim sales tumbled by double digits from the first lockdown compared with the same period last year – life is returning! Which means that it’s high time our denim did too.

While much has been written about wide-leg jeans, dad jeans and, indeed, green jeans (a library of brands are revered for their eco-credentials), there is, in fact, a new style of jeans strutting their way into the fashion realm. Meet the wide-legged indigo-hued jean.

Indigo jeans are the denim order of the season – these are the best pairs to buy now